Friday, 19 June 2015

Builder's Credentials

A renowned builder promotes his projects through active social marketing, lots of attractive advertisements and yes famous personalities as their brand icons. Seems like the perfect recipe for the builders credentials. But still at times the builder cannot develop a solid existing clientele base for recommending his forthcoming projects to others. The result- he loses his credentials in the overall sales matrix which subsequently may narrow down his client base.

The secret of a successful business lies within a thorough understanding of the market and it is ultimately individual people who constitute the market. By understanding consumer’s needs and communicating the services offered to them businesses can gain new customers.

So what can be done to broaden your customer base?-We list down some of the points.

Understand your customer-To begin with start by getting to know who your current customers are and everything about them. For e.g. - their likes, dislikes, age, education, gender, marital status, hobbies, places they like to visit. Once this process is complete it will be clear to you who your true clients are.

 Identify their needs and wants.

 Referral programs-Creating referral programs are a fun at the same time very effective strategy for increasing customer base. Referrals rewards can be in a form of discounts, gifts, invitation to special events or other preferred customer perks.

Local Advertising- Using social media platforms for advertising is fine but at times local advertising is also important. Classified ads in local newspapers are an easy and a sure shot way to enter the local ad market. These strategies can be useful because they focus on the understanding of demographic advertising. Press releases and the radio can also be another effective tool.

 Increase visible exposure- We live in a visual world. Nothing is more appealing than attractive colors and shapes that are constantly demanding our attention .Use attractive business logos and taglines, give out freebies like key-chains, coffee mugs as promotional items. In short, look for every chance to be seen out there.

  Add a human touch- In a world where everything is so much automatic and mechanized a human touch can go a long way. You can send a thank-you note to your client by saying you enjoyed working with them.

 Creating strategic business alliances-By partnering with good alliances it is possible to increase the customer base. Joint advertising, throwing a fun event together or coming together to support local charity organizations. In such a scenario nobody is in direct competition with each other but still both can pave the way for increasing their customer’s database.  For e.g. - a renowned realtor can team up with an upscale interior designer.

 Increasing customer base in your business is most essential. And this can begin with developing trust in your existing clients because loyal customers are active customers.
And these loyal customers are the most active advocates to rave about your business.
Because face to face marketing can go a long way since we are emotionally connected with our friends and relatives.


Thursday, 14 May 2015

Why should one invest in Hinjewadi

Hinjewadi is one of the largest IT Hubs in Maharashtra & it's developing at a rapid pace. It has modern infrastructure & strategic location close to Pune Mumbai Expressway makes it an ideal destination to invest in.

Some of the major factors that influence your decisions to invest in Hinjewadi would include the following :

● Major IT companies are located in Hinjewadi, which employs more than 2 lac people making it a great place for businesses to grow at a rapid pace

● Recently MIDC has approved the development of Hinjewadi phase 4 & 5 which will lead to rapid growth of the IT park & increase in housing demands in the area.

● Hinjewadi also share close proximity to areas such as Kothrud, Aundh, Wakad & others, giving it a special edge to compete with markets in this area.

● The continuous development of Hinjewadi has led to a steady rise in the demand for homes by IT & industrial employees.

● Hinjewadi is home to the best integrated township in Pune such as Megapolis which has recently won the best integrated township in Pune awarded by Realty Plus.

● Plenty of conveniences like world class schools, major banks, food joints & hotels make Hinjewadi an ideal place to buy your dream home.

● Within the vicinity there are major colleges such as Symbiosis, Indira, ISBM & others, making it perfect resource pool for companies to hire from, which will eventually lead to further growth of the IT Park.

If you are looking to break from the usual routine, want to save your commute time & embrace the walk-to-work culture, then investing in your dream home in Hinjewadi will totally make sense for you and what better than investing in Megapolis.


Sunday, 15 March 2015

Township Vs Single Residential Project

Choosing the right residence is an important decision for every individual. Adhering to the proverb ‘The Bigger, the Better’, Indians have in mind much more than just a simple home. When you are hunting for house in cities the main question that comes to mind is whether you should stay in township or a single residential project.

Township & single residence both have their advantages & it one’s personal choice that matters in making the final decision. With this article we will help you arrive on a decision of what you should go for.

Perks of living in a township

Open Spaces
Townships have a sprawling expanse. The structural design of townships is such that buildings are well-spaced. Adequate distance between two structures facilitates breeze and sunlight in houses.

Amenities
Now-a-days township not only offers general amenities like club house & pools but they are expanding their offerings to international schools, shopping malls & full fledge sport academies.

Social Impact
The desire to live and thrive in a community is common in our culture. A township resembles a community where people of varied ages and diverse social backgrounds reside in harmony.

Self sufficient
Townships are self-sufficient and self-supporting in most civic and social infrastructure aspects. Builders and promoters incorporate all the facilities within the township premises, making them convenient for people to access.

Advantages of Single Residential Project
Location
Most of the single projects are located well within the city hence moving around the city is easier.

Amenities
Single residential projects offers basic amenities like swimming pool, club house, garden area & jogging track.

Cost
One of major advantage of living in single residential project is the overall cost of the apartments are lower & even the month on month maintenance is also cheaper.

Depending on what are your requirements Township & Single Residential offer many things to choose from various offerings. Townships have always much to offer than the single projects.
Megapolis, located in Hinjewadi, offers a holistic living experience through the provision of all of these amenities.


For more information  about Townships do visit our website https://www.megapolis.co.in/




Wednesday, 4 February 2015

Modern Integrated Township : The Way We Dream To Reside

As the 21st century progresses, our concept of homes is changing, particularly in urban areas. Clean and Green homes and ample free space are the primary requirements when you buy a home.
Modern Integrated Township is a phenomenon that has emerged as a necessity today. Let us explore aspects that make a township modern in the real sense.  

The Joy of Walking to Work
In many cities of  India, spending 2 to 3 hours travelling to and from work is a harsh reality. If we take the example of IT hubs in Pune, people have to travel from Kothrud to Magarpatta (almost 15 kms) or from Hadapsar to Hinjewadi (30 kms). These distances not only waste time and fuel, but also tire you out. They reduce the quality time you can spend with our family. The first rule of a modern township is that it should be in proximity to workplace. Walking to work is a joy that one must experience while living in a Modern Township.

Modern Amenities   
Modernity is an evolving concept. As times change, so do our requirements. Amenities in a Modern Township seek to combine need with leisure. So centers like swimming pools, cycling tracks and courts for various sports help in recreation along with maintaining physical fitness. Clubhouses, amphitheatres and well-designed gardens are not only for entertainment but also for tapping your inner creativity. This age also demands facilities like Wi-Fi that increase your connectivity with the rest of the world.

Facilities for Complete Convenience
The term ‘township’ mandates that you get every facility an urban settlement offers. From hospitals to schools to allied services like water treatment and tax collection, everything comes under one roof. The whole point of integration is to make life convenient and connected. Let’s discuss two important aspects here – medical care and schooling.

Valuing the Lives of the Residents 
A proper healthcare arrangement, availability of doctors, 24-hour ambulance service and a trained health-care staff to provide aid in emergency situations make life secure. The other aspect of security – pertaining to that of the premises – needs to be sealed with sophisticated security arrangements. Valuing the life of residents must be the motto of any modern township!


Caring for Children
High quality education in vicinity is one of the emerging facets of new-age townships. The schools are established in association with major educational institutes. And the campuses lie right next to the townships. Children get ample time with their families and also to be on the playground!

Megapolis
Megapolis is a township developed across 150 acres at Hinjewadi. Rated with 7 stars by CRISIL, an international rating agency belonging to Standard & Poor’s, this is a Modern Integrated Township in the truest sense. Entailing almost all the factors discussed above, Megapolis comes with its own innovations to give these facilities a concrete form.  

Located in the heart of Hinjewadi, Megapolis is packed with every amenity you can imagine. With multiple swimming pools, landscaped gardens, yoga centres and sports’ infrastructure, you have every reason to step outdoor. That is when you get time from enjoying the plush interiors with designer flooring and modern equipments. Ruby Hall Clinic, Pawar Public School and crèche facility make it perfect for the family.
Megapolis serves as a prime example of what a Modern Township is. It is the way we dream to reside in future.

Tuesday, 27 January 2015

CRISIL Rating to Choose the Right Home

As the demand for homes boomed in the last few years, Pune has become a hub for new residential projects. The increasing number of projects and countless options leave buyers confused. So, as buyer how can you identify the right project with uncompromising quality?

To find the right answer, CRISIL Star Ratings can be a good option. CRISIL, a global analytical company, provides Star Ratings for Real Estate Projects across India.
Let’s find out more about its rating parameters and how it can help you buy a right property!

What is Star Rating?
The Star Rating provided by CRISIL is based on all round assessment of a particular real estate project.They compare these projects with other projects in the specific city. Then in detail assessment made available by CRISIL can be a guiding path for the buyers to qualify projects in their city.

Scale of Rating
Even the scale of rating is city specific. It has eight point scale and the rating is given between one to seven Stars.Seven Star being highest and One Star is for the second lowest. Lowest rating for the project is ‘non-deliverable.
The rating is given to proposed, ongoing and recently completed residential and commercial projects. The project is constantly monitored after the first assessment of rating till its completion. But the interesting point is that the CRISIL rating is a continuous process.  As the project progresses, the ratings may change!

Rating Parameters
The rating parameters of CRISIL cover the entire project from all the possible aspects. Starting with legal terms like examination of land titles, sale agreement, other approvals and clearances of the project are also properly examined. The quality of sponsor, their legal and construction track record, their financial strength and ability to construct the project is also checked for the rating.

The quality of structure, amenities, after sales services and time-cost equation is a critical parameter for the rating. Viability, financial flexibility and accounting qualities along with innovation in the project are also analyzed by CRISIL for providing appropriate rating. 


Rating Criteria
Every parameter of rating is based on a certain criteria. The Project Sponsor Quality depends upon strength of organization, its functioning system, legal track record and financial strength of developers.  While Legal Quality rating is done by evaluating clarity of Title, sale agreement, restrictive covenants, encumbrances and development agreement.

To rate the project on the innovation parameter, CRISIL considers range of aspects such as Technology, design, funding, land acquisition process etc.

Listed projects under CRISIL rating

There are very few projects in the city of Pune that have a moderate CRISIL rating. Megapolis by ABIL and Kumar Properties was given a SIX Star Rating at an early stage in the project, in year 2010.The quality of the project has indeed proved its class by earning second highest CRISIL rating. Before the CRISIL rating, the project had also earned a Platinum Rating under IGBC rating system in April 2009. Megapolis has been listed in Top 100 Residential Projects in India and best Integrated Township in Pune by Realty Plus in 2014.



Friday, 12 December 2014

Megapolis Township - A Home for nature lovers to cherish


Nestled in the heart of nature, away from the crowd & pollution of the city Megapolis apartments are truly a paradise for nature lovers to reside in. The township is located in the foothills which provide lush green back drop along with spectacular view of sunset to all the apartments


Surrounded by Sahyadri Hills

Located at the foothills of Sahyadri hills the township offers a serene backdrop & a calm environment to enjoy the sounds of nature while you have your morning tea/coffee. If you love trekking then you can invite your friends & go trekking in backyard of your home.

 


80% open space

Being nature lover ourselves we have taken atmost care while designing the project in a way that we keep 80% of the total 150 acres of land, construction free which will be used for landscaping & developing green spaces within the township,that will create a tranquil & pollution free environment for all the resident living at Megapolis.

 

Largest Podium Garden

Nature lovers adore green spaces hence we crafted 16,000 sq.ftof podium garden within the township that will allow all residents to enjoy the large landscape with their family.

Water Lagoon 

The upcoming 1 km long proposed water body near the township will complete the piece of puzzle that will giveMegapolis a feel of vacation home, making you feel like you are on vacation 365 days a year while staying at your home at Megapolis. 

 

No Vehicle Zone

Keeping the township eco-friendly, a special no vehicle zone keeps the area pollution free & safe for children, so everyone can enjoy to the fullest without the hustle bustle of the traffic. 

 

Platinum Green Township

Apart from being surrounded by lush green nature, Megapolis itself is Platinum Green certified township in Pune that uses less water, conserves natural resources, generates less waste and provides healthier spaces for its over 10,000 residents.

 

If you being a nature lover are looking out for home to buy in Pune, we invite you to get in-touch with us & we will make sure you get a personalized experience while visiting our township in Hinjewadi. 

 

If you are one reading this article from Dubai, then come visit us at the Indian property Show Dubai at Dubai World Trade Centre from 11th to 13th December. We have some exciting offers lined up especially for you.

 

 

Sunday, 23 November 2014

Why Megapolis is the best residential project in Hinjewadi Pune?

If you are an IT professional working in/near Hinjewadi Pune & looking to buy a home in the heart of Hinjewadi then Megapolis is the township that will fit your need perfectly, it’s a 150 acreintegrated township that caters to the needs of variety of homebuyers as it offers smart homes and premium homes with world class amenities.


Improved Quality of Life

The residential project – Megapolis, located in the IT hub of Pune - Hinjewadi has lots to offer to its customers from 2, 2.5 & 3 BHK premium homes that not only are world class in terms of construction quality but the township itself has 80% of space reserved for landscaping, green areas & open spaces that hasimproved the quality of life for over 10,000 resident staying currently in Megapolis, Hinjewadi Pune.


Heaven for sports Enthusiasts

Are you a sports enthusiast? Megapolis offers an array of sports amenities for you which includes cricket ground, card/carom room, squash court, badminton court, tennis court, mini soccer field, swimming pool & more that will help you try different sports. And if you are looking at signing up at a rather specific academy maintained by sports industry experts, look no further as Megapolis also has Mahesh Bhupathi Tennis Academy that will help you take your passion for this sport to professional levels.


Kids & Senior Citizens’ Friendly Atmosphere

Megapolis has paid special attention to details while creating the township that fits the needs of all age groupsThe large 16,000 sq. ft podium gardens & no vehicle zones are a special retreat for senior citizens & kids to enjoy their family time together without the hustle bustle of the city.


Convenience at your doorstep

Apart from world class facilities offered by Megapolis, another advantage of buying a flat in Hinjewadi Pune at Megapolis is theconvince it offers which includes top notch education for your child by Pawar public school, a day care for working professionals, clinics and poly clinics for health checkups & other daily necessities are just a short walk from the township.

Megapolis is a clear winner in terms of best residential project in Hinjewadi Pune as it offers wide variety of facilities, conveniences & quality of life to its proud residents.